Case Study

RentOk Case Study : A College Student Scaled to 3500-Beds PG

Written by

Anil Kandpal

Read Time

4 min read

Posted on

January 15, 2026

Customer Snapshot

Owner: Kartik Modi
Business Type: PG / Student & Working Professional Accommodation
Location: Ahmedabad, Gujarat
Current Scale: 75,00+ active beds
Years in Business: 19+ years
Started With: 1 rented flat during college

The Vision

“Junoon tha PG ka – tabhi 3,500 beds tak pahuncha. Aaj bhi lagta hai 50,000 beds kar sakta hoon.” – Kartik Modi

In 2006, while pursuing his B.Com, Kartik Modi rented a single flat for ₹10–11k per month. There was no master plan, no funding, and no brand-just curiosity, free time, and the desire to earn extra income.

What started as a side hustle quickly revealed something important: demand for reliable PG accommodation in Ahmedabad was exploding.

The Challenge: Scaling a PG Business the “Desi Way”

As the business grew from 1 flat → multiple flats → entire buildings → thousands of beds, the operational complexity increased exponentially.

Key Problems Before RentOk

Manual Onboarding & Compliance

Tenant photos and ID proofs collected on WhatsApp
Paper forms for joining & police verification
Xerox, files, folders, and human errors

Rent Collection Chaos

Mix of cash, Google Pay screenshots, RTGS, cheques
Duplicate screenshots reused by tenants
Wrong amounts collected (more or less)
Missed collections because staff forgot

Zero Transparency

Tenants unsure how much to pay
Owners unsure who has paid
Parents had no clarity
Everything depended on memory and trust

Scale Made Errors Costly At 200–300 tenants, mistakes were manageable. At 3,500 tenants, one small error could snowball into serious financial loss or disputes.

“Google Pay ke screenshots se fraud hua hai. Kabhi zyada le liya, kabhi kam. Kabhi rent lena hi bhool gaye.”

Why Kartik Modi Chose RentOk

Kartik Modi was one of RentOk’s earliest users. His first interaction with the founder lasted over 6 hours late into the night.

“Mobile mein application, itni easy – maine kabhi socha hi nahi tha. Andar ghusta gaya, sab data daalta gaya.”

What convinced him wasn’t marketing-it was simplicity + India-first thinking.

The RentOk Solution: Bringing System to Scale

Digital Tenant Onboarding & KYC

Aadhaar-based digital KYC with OTP
Instant ID verification
No physical forms, no Xerox, no WhatsApp clutter

“Pehle aadha ghanta xerox mein jata tha. Ab 10–15 second mein sab ho jata hai.”

Automated, Transparent Rent Collection

UPI, debit card, credit card, net banking – all supported
System-generated payment links
Fixed amounts, fixed timelines
Tenants clearly know how much and when to pay

“Bachchon ko pata hota hai link mein itna hi aayega. Sab white ho gaya.”

Elimination of Human Errors

No more staff miscalculations
No duplicate payment screenshots
No missed collections
No dependency on memory

“200 log rehte ho to galti hoti hi hai. App ke through wo problem solve ho gayi.”

Peace of Mind at Large Scale

With RentOk handling the system, Kartik Modi could focus on:

Food quality
Safety (especially for girls’ PGs)
Expansion & new properties

“RentOk ne meri 100% tension kam kar di.”

Before vs After RentOk

Area	Before RentOk	After RentOk
Tenant KYC	WhatsApp photos + paper	Aadhaar-based digital KYC
Rent Collection	Cash + screenshots	Automated online payments
Errors & Fraud	Frequent	Eliminated
Transparency	Low	100% clear
Owner Stress	High	Significantly reduced
Scale Handling	Manual struggle	System-driven

Results & Impact

✅ 3,500+ beds managed with clarity
✅ Zero rent ambiguity for tenants
✅ Reduced financial leakage
✅ Faster onboarding
✅ Owner is no longer involved in daily chaos
✅ Ready to scale to 5,000+ beds

The Bigger Insight: Why Small Owners Beat Big Brands

Kartik Modi has seen large PG brands enter and exit the market.

“Badi companies mein facility aur food ka dhyaan nahi hota. Salary milni chahiye, bachcha rahe ya na rahe.”

His edge?

Reference-based hiring
No compromise on food quality
Deep local understanding
And now – a strong digital backbone with RentOk

Conclusion

From a single rented flat to thousands of beds, Kartik Modi’s journey proves one thing clearly:

In the PG business, growth doesn’t fail because of demand. It fails because systems don’t scale.

With RentOk, Kartik Modi replaced paperwork, guesswork, and stress with automation, transparency, and control-unlocking confident, sustainable growth.

Want to Scale Your PG Business Like This?

If you manage 20 to 1,000+ beds and still rely on Excel, WhatsApp, or memory for rent and tenants, RentOk can do for you what it did for Kartik Modi.

👉 See RentOk in action. Automate rent. Sleep peacefully.

About the Author

Anil Kandpal

Anil Kandpal is the Head of Marketing at RentOk and a seasoned property rental industry expert with over 8 years of hands-on experience in the PG, hostel, and co-living sectors. Since 2017, Anil Kandpal has built deep expertise across every facet of the property rental ecosystem. He founded Capho, a PG and hostel aggregator platform that connected renters with quality accommodation options across India. Following this, he spent two years as an operator, managing his own co-living and PG business, giving him invaluable first-hand insights into the challenges faced by property owners and managers. Currently, Anil Kandpal leads growth and marketing strategies at RentOk, a B2B SaaS property management platform, where he helps PG owners, hostel operators, and property managers streamline their operations and scale their businesses. His unique perspective combines entrepreneurial experience, operational expertise, and data-driven marketing strategies, making him a trusted voice on topics including PG management, rental property operations, tenant acquisition, and PropTech solutions.